Our Team

Fishel Frid
Founder & CEO

With firsthand knowledge and over 10 years’ experience in all aspects of the ESCO business: financial, regulatory, EDI, marketing campaigns, broker management and much more, Fishel set out to create Enersoft as a powerful ESCO software solution for any business looking to play in the ESCO arena without needing to spend an arm and a leg on designing, building and maintaining their own custom software.

Prior to his ESCO experience, Fishel spent years as a software entrepreneur, as well as developer, designer, architect and manager for different companies and industries, including retail, pharmaceutical and telecommunications.

As former SVP of Technology for IDT Energy, Fishel was the architect and designer of their energy systems software platform from the ground up. Today, he is considered one of the most knowledgeable leaders in the ESCO industry and serves as a sought after consultant for new ESCO startups.

In addition to overseeing every aspect of Enersoft’s day to day operations, Fishel is focused on ensuring Enersoft is constantly working exactly the way he envisioned. He actively helps clients with further customizations and is involved in strategizing future upgrades and releases, ensuring Enersoft and its clients are always way ahead of the competition.

Fishel has an Electrical Engineering and Computer science degree from the Metropolitan University in Mexico City.

Solomon Smith
Director of Software Development

Solomon leads all the software development efforts within Enersoft. His ultimate focus is to assure that the software continuously exceeds expectation and delivers the best possible end-user experience.

Solomon is fanatical about codebase stability, and passionate about delivering a product that meets the highest levels of quality.

Solomon brings to Enersoft years of experience developing cutting-edge platforms. His vast understanding of technology enables Enersoft to utilize the best tools and techniques available in the industry, giving our products the greatest present, and the brightest future.

Shoshana Michel
EDI Process and Development Manager

Shoshana has many years of experience in all EDI related matters, from design, documentation, mapping and troubleshooting. Her expertise spans through different industries, including Jewelry, Utilities and Energy.

Shoshana has a BS degree of computer science from Columbia University.

Nikki Mandel
VP, Technology and Quality Assurance

Nikki is a young and dynamic technician with experience in many areas of Information technology.

She has been a lead in many critical projects within Enersoft and is always making sure that our products run smoothly and efficiently.
Nikki dedicates a lot of her efforts within the Graphic Design and embellishment of our systems.
Additionally, a lot of her focus is in assuring that the quality of all Enersofts products is impeccable and meets the highest standards within the industry.

Keith Frid
Director of Sales and Business Development

Keith is a former COO & Co- Founder of a high-tech startup in the Enterprise Cloud Networking space. He is a entrepreneurially spirited person using his leadership and operating experience to successfully help businesses navigate the crucial business development stages of company growth.

At Enersoft, Keith leads the team in the Sales and Business development division. He aspires for a stepped up work ethic for himself and the people around him.

Keith is focused on building and leading Enersoft to incredible growth and aims to place Enersoft first as the leading software provider for ESCOs, and as a source of expert industry information and consultation.